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div.ginput_complex.ginput_container.gf_name_has_5 span:first-child{margin-left:0!important}.gform_legacy_markup_wrapper .top_label .ginput_complex.ginput_container.ginput_container_email{width:calc(100% + 15px)}.gform_legacy_markup_wrapper ul.gform_fields:not(.top_label) div.ginput_complex.ginput_container.ginput_container_email{width:calc(70% + 16px);margin-left:29%}.gform_legacy_markup_wrapper ul.gform_fields:not(.top_label) li.gfield.gfield_error div.ginput_complex.ginput_container.ginput_container_email{width:calc(70% + 17px)}li.gfield.gfield_error .gform_legacy_markup_wrapper ul.gform_fields:not(.top_label) li.gfield.gfield_error .ginput_complex.ginput_container.ginput_container_email{width:calc(70% + 8px)!important}.gform_legacy_markup_wrapper .ginput_complex.ginput_container.ginput_container_email .ginput_left,.gform_legacy_markup_wrapper .ginput_complex.ginput_container.ginput_container_email .ginput_right{padding-right:16px}.gform_legacy_markup_wrapper ul.left_label li.gfield 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span.ginput_left.address_city+input.gform_hidden+span.ginput_left.address_country{width:calc(50% - 8px);margin-right:0}.gform_legacy_markup_wrapper ul.gform_fields:not(.top_label) .ginput_container.ginput_recaptcha{margin-left:29%!important}.gform_legacy_markup_wrapper .gform_page_footer .button.gform_previous_button{margin-bottom:0}.gform_legacy_markup_wrapper .gform_page_footer .button.gform_button,.gform_legacy_markup_wrapper .gform_page_footer .button.gform_next_button{margin-right:10px}body .gform_legacy_markup_wrapper select.medium.gfield_select+div.chosen-container-multi[style],body .gform_legacy_markup_wrapper select.medium.gfield_select+div.chosen-container-single[style]{width:calc(50% - 8px)!important}body .gform_legacy_markup_wrapper select.large.gfield_select+div.chosen-container-multi[style],body .gform_legacy_markup_wrapper select.large.gfield_select+div.chosen-container-single[style]{width:100%!important}body .gform_legacy_markup_wrapper 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Google Ads training - AdWords cursus - vanaf € 190 - Hayona Google Ads training Incompany Adwords training op maat - Afgestemd op jouw situatie!
Volg ook een Google Ads training bij Hayona, Premium Partner van Google. Kies de vorm, de inhoud en het niveau dat bij jou past. Van een Google Ads basis cursus tot een incompany training op maat of een opleiding voor je officiële Google Ads certificate. Je volgt al een Google Ads training vanaf € 190 per persoon.
Aan de slag met Google Ads Google Ads (voorheen AdWords) is één van de meest populaire en effectieve manieren van online adverteren. De mogelijkheden van Google Ads zijn erg uitgebreid en dat maakt het beheer en onderhoud soms lastig. Een Google Ads training kan dan uitkomst bieden. In de AdWords cursus van Hayona krijg je antwoord op vragen zoals:
Hoe kan ik mijn Ads account het beste organiseren? Hoe kies ik zoektermen die het beste scoren? Moet ik altijd meer bieden om hoger te komen? Hoe kan ik de kosten per klik verlagen? Hoe kan ik advertenties beter afstemmen op mijn doelgroep? Kan ik het beheer van Google Ads zelf doen? Antwoord op je eigen vragen Wil je alles over Google Ads leren? Een standaard Google Ads training gaat niet in op jouw eigen specifieke situatie. Daarom biedt Hayona een incompany Ads opleiding op maat aan, zowel een Fundamentals basistraining als een training voor gevorderden waarme je ook je Ads certificaat kunt halen. Je krijgt alle aandacht en de inhoud is helemaal afgestemd op je eigen situatie en vragen.
Incompany training op maatDeze incompany Google Ads training is gericht op een kleine groep van 2 – 6 personen. De inhoud van de training wordt helemaal op maat gemaakt op basis van je eigen Google Ads en Analytics accounts. Neem contact op voor een vrijblijvende offerte.
Google Ads Workshop Een andere veelgekozen optie is een Google Ads Workshop bij Hayona op kantoor. In een dagdeel leer je dan op een praktische manier hoe je zelf campagnes kunt opzetten en beheren. Deze praktische training kost slechts € 570 ex BTW per sessie en is geschikt voor 1 – 3 personen. Bij drie personen betaal je dus maar € 190 per persoon!
Gecertificeerde Ads trainers Met één van onze trainers werk je aan het verbeteren van je eigen Ads account. Daarbij leer je zoveel dat je direct na de training zelf aan de slag kunt met het beheer van je campagnes. Je leert ook om Google Analytics te gebruiken bij het beoordelen van de resultaten van de advertenties.
Pascal Selles schrijft regelmatig op Frankwatching. Onze trainers verzorgen in samenwerking met Frankwatching ook groepstrainingen voor Analytics, Tagmanager en Ads. Pascal en Ellen werken bij Hayona, één van de top 50 Premier Google Partners.
Gecertificeerd voor Ads en AnalyticsDagelijks werkzaam in de praktijk Vele jaren ervaring Programma van de Ads training De training wordt helemaal op maat voor jou ingericht waarbij je op basis van een voorbeeld programma zelf kunt aangeven welke onderwerpen belangrijk zijn en wat je over Ads wilt leren. Hieronder de indeling van twee Google Ads trainingen op verschillende niveaus.
Basistraining Ads (Fundamentals): Introductie Relaties tussen Google Ads en SEO (zoekmachine optimalisatie) Campagnes instellen Advertentiegroepen maken Zoekwoorden kiezen voor je doelgroep Advertenties schrijven Kwaliteitscores Ads resultaten meten met Analytics Ads beheren en onderhouden Ads training voor gevorderden: Verbeteren van de kwaliteitsscores Ads sturen op conversies Display netwerk en YouTube campagnes Remarketing campagnes A/B-testen opzetten Standaardlijsten met uitsluitingen Dynamische zoeknetwerkcampagnes Search funnels Werken met Google Ads scenario’sIn plaats van een Ads training die zoveel mogelijk functies behandelt kun je ook kiezen voor een training die ingaat op specifieke scenario’s. Kies hieronder in de tabjes een scenario voor meer informatie.
Weinig tijd
Wil je met Ads werken maar heb je weinig tijd om de campagnes te onderhouden? Kies dan voor een training waarin wij je leren hoe je met weinig tijd toch effectieve campagnes kunt opzetten en Google Ads beheren.
Gedeeld budget Automatisch bieden Conversion optimizer Automatische regels en meldingen Advertentieweergave automatiseren Zoeknetwerk combineren met display-selectie Automatische keyword insertion Weinig budget
Het is een wijdverbreid misverstand dat Google Ads alleen met flinke budgetten iets zou opleveren. Het tegendeel is waar! Juist met kleine budgetten zijn er mooie resultaten te behalen met Google advertenties. In een Ads cursus leer je hoe!
Zoeknetwerk slim gebruiken Advertentieplanning inschakelen Regiotargeting en lokaal adverteren Mobiel adverteren uitschakelen Automatisch bieden + bodlimiet Zoekopdrachten uitsluiten Exacte zoekwoorden en ‘modified broad’ gebruiken Conversies
Verkoop en lead generatie De kracht van Google Ads is dat de advertenties volledig gestuurd kunnen worden op resultaat en dat je zelf bepaalt hoeveel een conversie mag kosten. Voor bedrijven die gefocust zijn op online conversies zoals verkoop of lead generatie verzorgen wij een training op maat.
Branding en naamsbekendheid Minder bekend maar zéér interessant is de mogelijkheid om het grote bereik van Google Ads te gebruiken voor branding campagnes via het Google Ads Display netwerk. In een maatwerk training leer je zelf professionele branding campagnes met banners op te zetten, zonder tussenkomst van een duur mediabureau en voor een fractie van de mediakosten die je gewend bent .
Beheer
Google Ads is een complex advertentiesysteem en in een training kun je niet alle details leren. Wil je snel leren hoe je het systeem zo efficiënt mogelijk kunt beheren dan kun je speciaal daarvoor een training of workshop volgen.
De Ads Editor gebruiken Extensies & uitsluitingen op campagneniveau Naamgeving en labels gebruiken Google Ads campagnes structureren Campagnes goed instellen Sturen op conversies De juiste zoekwoorden en uitsluitingen kiezen Advertenties schrijven Google Ads cursus – certificaat Naast eenmalige trainingen biedt Hayona ook de mogelijkheid om in een speciale opleiding een officieel Google Ads certificaat te halen. Deze Google Ads cursus bestaat uit 5 sessies en de deelnemers doen tijdens die leergang drie examens bij Google; het basisexamen (Fundamentals), Search Exam en Display Exam. Als de deelnemers naast het basisexamen minimaal één van de twee andere examens halen zijn ze gecertificeerd Google Ads Specialist. Tijdens deze Google Ads cursus maken we gebruik van de Google Ads Academy, zodat je ook thuis verder kunt studeren.
Wil je graag je Google Ads certificaat halen, maar liever niet in een groep met andere studenten? Neem dan contact op voor een offerte op maat; we begeleiden je graag persoonlijk bij je studie in de Google Ads Academy en helpen je om je certificaat te halen!
Ads cursus voor goede doelen – Google Ad Grants Maak je gebruik van Google Ad Grants voor campagnes? Dan bieden wij daarvoor een speciale training. Google Ads voor non-profit organisaties werkt namelijk heel anders dan het gewone programma; daarom is een reguliere Google Ads training voor Google Grants meestal niet zinvol.
Google Ads voor B2C én B2B Hayona werkt als één van de weinige online marketing bureaus niet alleen met Google Ads gericht op consumenten, maar is daarnaast ook gespecialiseerd in het gebruik van Ads voor B2B lead generatie. Daarom ziet u hieronder bij de voorbeelden van organisaties die wij getraind hebben ook bedrijven die actief zijn in de zakelijke markt.
Deze organisaties gingen u voor: